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About DJO


Direct Jewelry Outlet brings FACTORY DISCOUNTS on fine Gold, Diamonds and Gems directly to the public. Located in the Gentry Center, 2658 Niles-Cortland Rd. SE at Route 46 and 422, the dynamic mother and daughter team of Lisa Valentini and Laura Blasko are becoming known for their unbelievably low prices, personalized service and unique and customized styles.


DJO Mothers Day 2017 Sales

We specialize in extraordinary diamond jewelry, including engagement rings & wedding sets designed to thrill. Not to mention, our fabulous color gems from Sapphires and Rubies to exotic Tanzanite and Topaz, set exquisitely in unique and classic mountings.

You will be impressed with our huge variety of white and yellow 14 karat gold bracelets, earrings and wedding bands. As well as, our hand picked, one-of-a-kind, Sterling Silver, high fashion designer pieces, all at the Lowest Prices Possible!

Direct Jewelry Outlet began in 1925 as a family owned wholesaler to jewelry, gifts and women’s stores.  In 1986, with the opening of the first DJO store in Pittsburgh, wholesale prices were made available to the public. The franchise has expanded to 15 stores in 5 states. The result is the lowest possible price on fine jewelry anywhere, EVERYDAY! Direct Jewelry is committed to offering you the best product at the VERY best price.

Direct Jewelry Outlet prices beat the competitors SALE prices EVERYDAY!

This is a business that benefits the consumer !

Be dazzled with our exclusive designer lines such as TROLLBEADS, KAMELEON JEWEL POPS, ASHI DIAMONDS AND MUCH MORE!!  Direct Jewelry Outlet offers expert jewelry repair, gift cards, layaway and watch batteries installed for just $3.75.  Lisa and Laura also assist their customers in choosing just the right item from their huge gift selection. Ladies, fill out your “Wish List” and the girls will make sure they pick exactly what you want!

Visit Direct Jewelry Outlet and compare.
You’ll never buy jewelry anywhere else.


DJO Loved Ones Commercial

DJO Niles Commercial

DJO Silver Sale

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